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Co-founder of THINX, a solutions company in the feminine care space known for its period-proof underwear (and controversial subway ads that sparked discussions around the world), entrepreneur Antonia Saint Dunbar shares her story from growing up with a product designer dad, to her role in bringing THINX to market. She creates solutions for women across the world, and is a strong advocate for women’s issues. We traverse all sorts of topics from her early music success, to straddling the day job and the side hustle, to finally converting into full time momtrepreneur. Antonia takes us through the product design lifecycle, from research and design, to landing manufacturers and distribution. We also get a glimpse of what’s next in the product design pipeline.
Highlights include:
- Iconic products her dad designed
- How Thinx was ignited during a conversation on the River Ganges in Rishikesh, India
- The social good Thinx provides by subsidizing menstrual cloths for women in developing countries, and helps create jobs for manufacturers
- How does period proof under wear work and what does it mean
- Capitalizing on the advertising controversy in New York subways
- What’s next for Antonia in the product development world
- Her background in Kundalini yoga and meditation
Bio:
Antonia Saint Dunbar was nominated as one of Women 2.0’s “Top Female Founders to Watch” in 2015, and called a “Feminist Genius” by the press for the invention of THINX which was one of TIME Magazine’s “Top 25 Inventions for 2015.” She is one of three Co-Founders of THINX and their sister brand ICON, and as she is passionate about disruptive innovation to provide solutions for women, she is actively doing it again in regards to women’s footwear. She also creates companies that are dedicated to purpose in addition to profits, and is inspired to achieve gender equality worldwide.